Finding a curly hair brand as a mixed black little girl in the 90’s, was limited.
And a black-owned one? I don’t think I was exposed to any.
I remember a small section in the aisle of a drug store with hair products with items like “just for me” or “Lusters pink lotion” that my Filipino mom used on my hair (even when she didn’t know what to do with my curly hair)
I wanted my hair to have smooth edges but I didn’t have many or ANY role models I saw that looked like me.
Frizz and tangles were my daily normal challenges.
Now that times have changed, black hair care products have been evolving, formulas are better, natural hair care brands have been on the market and more than ever we want to support more black businesses in this new climate.
The global black haircare market is expected to grow by 4.9 billion in 2033 and people are paying money to take care of their natural hair.
And this is a good sign! and we can support these black hair brands too!
Let’s Dive into this list of Black-owned hair brands that will help your curls thrive.
If you want to see more black-owned skincare in your routine, I can inspire you in my next post.
Black-owned hair brands that will help your curls thrive
There are links in my post where I’m able to earn a small commission if you decide to purchase at no cost to you.
- Curldaze is a game-changer for curly hair, packed with moisture-rich ingredients that work. Their Kukui Moisture Collection is loaded with Kukui Oil, which helps keep curls soft, defined, and frizz-free without feeling heavy. Whether you’re rocking a wash-and-go, twist-out, or braid-out, these products make styling so much easier while keeping your curls healthy and hydrated! And this has been my personal favorite and go-to since they’ve launched. It keeps my curls defined and my hair loves their products!
- Donna’s Recipe Looking to level up your hair care routine? Donna’s Recipe, co-founded by Tabitha Brown, is packed with nourishing ingredients that hydrate, strengthen, and promote hair growth. With products like the Sweet Potato Pie Extra Creamy collection, Strength Hair Oil, and Biotin Gummies, your hair will be thriving in no time.
- Pattern Beauty-If you want juicy, defined curls that stay hydrated and full of life, Pattern Beauty is a must! Tracee Ellis Ross created this brand specifically for curly, coily, and tight-textured hair, with rich formulas that actually work. From deep conditioners to styling creams, every product is designed to give your curls the love they deserve.
- Curls Dynasty-If you’re tired of dealing with dry, unmanageable curls, Curls Dynasty has you covered, Founded by Nickie Nougaisse, this Black-owned, woman-led brand offers a range of products made with certified organic and natural ingredients that hydrate, strengthen, and enhance your curls. With no harsh chemicals, preservatives, dyes, or fragrances, Curls Dynasty provides safe and effective solutions for textured hair.
- Kinky Curly-Ready to give your curls the moisture and definition they deserve? Kinky-Curly is all about keeping your hair hydrated, frizz-free, and protected with natural, nourishing ingredients. Their products provide the perfect balance of hold and softness, so your curls stay bouncy, healthy, and full of life!
- Aunt Jackie’s Curls & Coils is a great choice for anyone looking to nourish and define their natural curls. Their products are formulated to hydrate, combat frizz, and address dryness, making them ideal for curly, wavy, coiled, kinky, or mixed textures. With a focus on quality and affordability, Aunt Jackie’s offers effective solutions that make styling and managing textured hair easier.
- As I Am is a go-to brand for curls and coils, packed with science-backed formulas that actually work. Created by a chemist, their products use natural ingredients like Jamaican Black Castor Oil and Rice Water to keep your hair strong, hydrated, and growing. If you’re looking for a brand that gets your texture and delivers real results, try this out,
- Briogeo is a Black-owned beauty brand founded by Nancy Twine, who left finance to create clean, natural haircare inspired by her grandma’s homemade recipes. Their Curl Charisma collection is packed with good-for-your-hair ingredients like rice amino acids, quinoa extract, and shea butter to keep curls hydrated, defined, and frizz-free. If you’re looking for products that actually work for curls without the harsh stuff, Briogeo is definitely a must-try.
- Camille Rose is all about moisture, definition, and healthy hair with rich, natural ingredients that your curls will love. Their collections, like the Signature and Coconut Water lines, are packed with nutrients to keep your hair soft, strong, and frizz-free. If you want hair care that feels luxurious and actually works, this brand is a must-try!
- CURLS is a must-have brand for natural hair, offering products that actually work for all curl types. Their Blueberry Bliss collection is packed with blueberry extract to nourish, strengthen, and keep curls soft, hydrated, and frizz-free. If you’re looking for high-quality products that make wash days easier and keep your curls looking effortlessly defined, CURLS is definitely worth trying.
- Melanin Haircare is all about high-quality, natural ingredients that keep your curls healthy, hydrated, and strong. Their African Black Soap Reviving Shampoo and Multi-Use Softening Leave-In Conditioner are game-changers for cleansing, moisture, and growth. Created by Whitney White (aka Naptural85), this brand makes hair care simple, effective, and perfect for anyone who wants to love their natural texture.
Takeaways
Finding the right hair care products for your curly hair can be a game changer and with these picks I’m sure you’ll be able to nourish your curls!
And no matter where you are in your curl journey, your hair deserves some love–It’s always a hit or miss with your curls so it’s good to try a few products or routines.
My routine took me a while to find the perfect hair products to define my curls and hopefully this list can help you and to support black-owned brands!
Have you tried any of these products before? Let me know in the comments,
